The Miracle at LEGO tells the incredible story of a world-famous Danish company that managed to haul itself back from the brink of collapse and which is now even more successful than before.
It is the story of the owner’s son Kjeld Kirk Kristiansen, who turned LEGO into a booming success while fighting his father for control of the company.
It is the story of his lifelong ambition to lift the business to serve a higher purpose. And about his painful defeat when LEGO was struck by a life-threatening crisis and he had to surrender the reins to the 35-year-old Jørgen Vig Knudstorp.
It is also the story about this young executive who understood, that the only way he could rescue LEGO was to dig deep into the soul of the business and find the answer to the crucial question: why does LEGO exist? He accomplished that feat and LEGO’s so called ‘turn around’ has attracted international attention.
The book also unveils some of LEGO’s projects for the future, where the company wants to achieve what Apple achieved in the world of electronic devices: revolutionize how we look at children’s play and learning.
The book is written by Niels Lunde, Editor-in-chief for the business newspaper Børsen, who has carried out over a hundred interviews with key figures in and outside of LEGO.
Lunde’s narrative style is intense and compelling (...) This is one of the most exciting and insightful Danish business titles in many years.
Berlingske Tidende (leading Danish morning daily)
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