This is a book about music branding – it’s not enough to merely have customers anymore. In today’s ever-fickle marketplace, you’ve got to turn them into Fans.
Music branding isn’t just choosing the right music for a television commercial. It’s about determining how a brand sounds now, how it should sound and how to strategically connect to the culture of music to help a company to achieve its communication goals.
Sounds Like Branding is, however, about quite a lot more than just Marketing & Business. It can even be seen as a book on the phenomenon that is changing the branding/advertisement/music industries.
How many singles have become a sales hit because they were initially used in a commercial that was shown worldwide?
How many times have we experienced this feeling, when listening to a song in the radio, “oh, this is the XXX song!” Immediately tracking it back to that brand.
The book is structured in a quite modern way and facts are richly illustrated by either case studies on world known brands or personal episodes that in one way or the other have influenced the book.
The book also features many conversations with some of the world leading personalities in this area, like Coca-Cola’s Global Music Marketing Manager, Umut Ozaydinli.
The foreword to this book is written by Kevin Roberts , CEO of Saatchi&Saatchi Worldwide.
This is a “cool, trendy” book that with the right exposure can become a real hit: the target audience is known for being very active online – can you imagine how fast this could be spread?
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