• Niels Lunde

    niels lunde, born 1962, is a Danish writer and columnist on business and economic issues. He is now the Editor-in-chief of the national Danish business daily Børsen.

    Niels Lunde holds a master in Political Science from the University of Aarhus, has graduated from several management courses e.g. Norwegian Orkla's Senior Management Programme in 2005. From 1988-94 he worked as a consultant for the Danish Employer's Confederation.

    He later became a reporter on economic issues at the Danish morning daily Berlingske Tidende in 1995. In 1998 Niels Lunde became business editor, in 1999 advanced to senior editor and from 2002-2007 he worked as both Editor-in-Chief and Director.

    Lunde has written several books on business and management, which all received extraordinary reviews e.g. the biography of Group CEO Nils Smedegaard Andersen, A. P. Moeller - Maersk from 2008 and 100 Topchefer a portrait book on the top 100 Danish CEOs and their management tools from 2011, updated in 2014.

    His latest book was The New Danfoss from 2015 and tells the inside story on Danfoss, the largest manufacturing company in Denmark, and its strategic transformation called Core & Clear.

  • The Miracle at LEGO

    The Miracle at LEGO tells the incredible story of a world-famous Danish company that managed to haul itself back from the brink of collapse and which is now even more successful than before.

    It is the story of the owner’s son Kjeld Kirk Kristiansen, who turned LEGO into a booming success while fighting his father for control of the company.

    It is the story of his lifelong ambition to lift the business to serve a higher purpose. And about his painful defeat when LEGO was struck by a life-threatening crisis and he had to surrender the reins to the 35-year-old Jørgen Vig Knudstorp.

    It is also the story about this young executive who understood, that the only way he could rescue LEGO was to dig deep into the soul of the business and find the answer to the crucial question: why does LEGO exist? He accomplished that feat and LEGO’s so called ‘turn around’ has attracted international attention.

    The book also unveils some of LEGO’s projects for the future, where the company wants to achieve what Apple achieved in the world of electronic devices: revolutionize how we look at children’s play and learning.

    The book is written by Niels Lunde, Editor-in-chief for the business newspaper Børsen, who has carried out over a hundred interviews with key figures in and outside of LEGO.

    Lunde’s narrative style is intense and compelling (...) This is one of the most exciting and insightful Danish business titles in many years.

    Henrik Ørholst
    Berlingske Tidende (leading Danish morning daily)

    • Original Title |
      Miraklet i LEGO
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