• Ari Turunen

    ari turunen is a Finnish Lic.Soc.Sc and has worked as the science editor for various organisations and media for 20 years.

    His books tell a lot on European and Western culture revealing in a hilarious way why we behave like we do. He has made lots of presentations and lectures on cultural history and world views at Finnish universities and for the Finnish Broadcasting Company.

    He has written nine non-fiction books: A Hypocritical Book of Manners / Signs of good and bad – The story behind superstitious beliefs / Cheers! The history of Drinking Manners /  No way! The history of opposition / Cross my fingers! The history of lying, misrepresentation and deceit / Don’t you know who I am? The history of arrogance / Brutal Force tells the story of the world class icebreakers for which Finland is renown / Pictures of the World. What World Maps Tell Us and Them? / The Tolerance Challenge: How nine cities in world history profited from accepting the differences

    The German edition of Don’t you know who I am? The history of arrogance – in German known as Kann mir bitte jemand das Wasser reichen? has been a huge success, reviewed in all major media and reached as high as nr 22 in the prestigious Spiegel Bestseller list.

  • After You, Madam – A Cultural History of Good Manners

    To let a lady go ahead of you when walking through the door is regarded as knightly. And rightly so: Originally the knights let the ladies go first through the door as a precaution measure: lurking in the dark or behind a door a lethal menace could be waiting – not so knightly after all...

    It turns out that the early history of some of our most regarded etiquette is not quite what one might have expected and often for practical reasons: hat-tipping, for example, was considered far less contagious than to shake hands with other people.

    Welcome rituals and facial expressions, table manners and drinking habits, small talk and signs between the sexes, building alliances or as a means of demarcation downwards – good manners always serve their purpose!

    This shameless and amusing book takes the reader into a world that is fascinatingly new and awkwardly familiar at the same: the history behind European manners.

    A wild ride through centuries of bad and good manners.

    Xaver (Germany)

    This book shines a light on the history of good manners – amusing, smart, exposing.

    Südhessen Woche (Germany)

    • Original Title |
      Uusi ulkokultaisen käytöksen kirja
    • Pages |
    • Publishing Year |
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      English Sample, Chapter Summary
    • Rights Sold |
      GER | KOR | CRO | RUS
  • Don’t You Know Who I Am? – The History of Arrogance

    This is probably the best book which you will ever read…

    Yes, we humans have always had too big thoughts about ourselves!

    Ari Turunen leads in his new book to the source of arrogance. What else is the reason for the biggest catastrophes from climate change to economical crises as the endless self-satisfaction of the leaders.

    In the 1930s in Soviet Union it was planned that the currents of rivers in Siberia should be turned into the reverse direction.

    The CEO of Enron believed that the greed was the best means for motivation.

    Or what can we learn about the modesty of the Philip II, king of Spain? He died in the front of the fire place since court staff could not find the officer whose task was to move king’s armchair.

    Don’t You Know Who I Am? is worth of browsing when the hybris comes to your head. In the book’s last chapter the success stories are revealed.

    The basis of the many success stories in life was created by the opposite of the hybris: with self-criticism and self-irony.

    Ari Turunen has a way with words. Fluently articulated and a funny micro history of a rather unpleasant characteristic of the Homo Sapiens.

    Lapin Kansa

    • Original Title |
      Ettekö te tiedä, kuka minä olen
    • Pages |
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    • Available Material |
      English Sample, Reviews
    • Rights Sold |
      GER | HOL | NOR | RUS | TUR | CRO | HUN | ARM | KOR | TUR | EGY
  • Not So Great After All

    We have all seen them. The large statues of - what is typically - an impressive looking man, riding a horse, while gazing into the distance. It’s not uncommon for these statues to also have a sword in their hands, raised in a carefully chosen direction.

    They can be found in cities all over the world, and most of the populace tends to take these monuments for granted.

    After all, they are memorials for familiar faces, both from childhood stories and history textbooks; all heroes that brought glory to their land.


    With examples like Alexander the Great, Lenin, Vasco da Gama, and Martin Luther, Ari Turunen’s book tells a different story about the achievements of these people. 

    Here it’s made clear, these men are not so much the heroes of the people as ruthless leaders, all of which have one thing in common – there was no point disagreeing with them.

    The more someone has conquered, subjugated and killed, the more likely he is to have a statue erected after him.

    The great men and heroes of one nation are usually a neighboring county’s greatest enemies.

    • Original Title |
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    • Publishing Year |
    • Available Material |
      English Sample, Chapter Summary, Reviews
    • Rights Sold |
      RUS | CRO
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