After You, Madam – A Cultural History of Good Manners

by Ari Turunen

To let a lady go ahead of you when walking through the door is regarded as knightly. And rightly so: Originally the knights let the ladies go first through the door as a precaution measure: lurking in the dark or behind a door a lethal menace could be waiting – not so knightly after all...

It turns out that the early history of some of our most regarded etiquette is not quite what one might have expected and often for practical reasons: hat-tipping, for example, was considered far less contagious than to shake hands with other people.

Welcome rituals and facial expressions, table manners and drinking habits, small talk and signs between the sexes, building alliances or as a means of demarcation downwards – good manners always serve their purpose!

This shameless and amusing book takes the reader into a world that is fascinatingly new and awkwardly familiar at the same: the history behind European manners.

A wild ride through centuries of bad and good manners.

Xaver (Germany)

This book shines a light on the history of good manners – amusing, smart, exposing.

Südhessen Woche (Germany)

  • Original Title |
    Uusi ulkokultaisen käytöksen kirja
  • Pages |
  • Publishing Year |
  • Genres |
  • Available Material |
    English Sample, Chapter Summary
  • Rights Sold |
    GER | KOR | CRO | RUS
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